














Reykjavik Media Centre
Location: Iceland
Type: industrial
Size: 158,430 Sq Ft
Year: 2022
Consultants/collaborations: ORCA, OS1
Contextually The project is situated in the new industrial zone of Reikjavik 104 and directly located on site at the edge of the water. The site sits on a platform on which the a series of building would be designed in a vertical orientation. Because the concept of the building program is to design a vertical city, it would be suitable to design a vertical master plan of a series of buildings designed for the intentions to become programmatic elements linked together based on the stages of the process of the program. Conceptually The location of the building on the edge of the land is conceptually chosen because it represents a transitional stage from going from land to water horizontally, or physical realm to virtual realm vertically. The building is surrounded by vast landscaping and trees which camouflage the outside world, once within the platform of the building, conceptually trying to prepare the visitor to enter into the virtual world mindset by removing any visual reference of any surrounding buildings on the site.
The program is divided into 2 stages of the conceptual design or the virtual city and divided into 4 elements of the building function. the first building on the ground accessible through walkin serves the design and management of the virtual experience. This would be a office buildings on the right wing of the building occupied by staggered floors and used for public access. The left wind is separated into 2 floors; the first would be used for design studios, which the second floor is used for broad casting studios to broadcast the virtual experience in the virtual city. While the elevated buildings are used for visitor experience spaces and environental simulation spaces, where ideas get tested and prototypes before being sold and plugged into the virtual city